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What is Search Engine Marketing (SEM)
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[Image: search-engine-marketing.jpg]

The search engine marketing is a form of Internet Marketing, that necessitates the promotion of the websites by escalating their visibility in the search engine results pages (SERPs). The Primarily through paid advertisements or advertising. Search Engine Marketing (SEM) may incorporate search engine optimization (SEO), which adjusts or rework website content and web site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Search engine marketing uses at least five methods and metrics to optimize websites
  • Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.
  • Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many back-links the site has (popularity).
  • Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions).
  • Whois tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues.
  • Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.

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